Paribu, a pioneering technology company and leading cryptocurrency exchange, has announced the results of its Cryptocurrency Awareness and Perception Index Tracking Survey. This survey is the most comprehensive in the industry and continues the work of its annual Cryptocurrency Awareness and Perception Survey. The survey was conducted in collaboration with FutureBright Group between December 2023 and February 2024. The Index Tracking Survey was conducted to observe changes in the six months following the Cryptocurrency Awareness and Perception Survey, which concluded in July 2023, and to provide unbiased information to guide the industry.
The survey, conducted with 1,001 women and men from provinces representative of Türkiye, reinforces the findings of the previous Cryptocurrency Awareness and Perception Survey. The cryptocurrency awareness rate, which was 99 percent in the Cryptocurrency Awareness and Perception Survey released in September 2023, held steady at that level in the Cryptocurrency Awareness and Perception Index Tracking Survey. Similarly, the most recognized cryptocurrencies across both surveys remain consistent: Bitcoin at 94 percent, Ether at 62 percent, and Dogecoin at 42 percent.
A similar trend is observed in the resources preferred by cryptocurrency traders for research in this field. Investors trust crypto platforms the most, with online sources and input from close contacts following behind. These preferences remained unchanged over the six months.
Awareness of the blockchain concept saw a slight increase, rising from 25 percent in September 2023 to 26 percent in February 2024. Meanwhile, the percentage of cryptocurrency traders who understand that cryptocurrencies operate on blockchain technology rose from 83 percent to 93 percent. Among both traders and other respondents, the most widely recognized cryptocurrency concepts—ranked in order—were cryptocurrency wallets, smart contracts, and NFTs.
One of the most notable shifts over the six-month period was the rise in the number of people who believe cryptocurrencies will see wider adoption in the future. According to the Cryptocurrency Awareness and Perception Survey, the share of individuals expecting increased cryptocurrency usage rose from 39 percent in September 2023 to 51 percent by February 2024. During the same period, the percentage of traders who reported using cryptocurrencies for short-term trading fell from 79 percent to 68 percent.
An analysis of the survey’s demographic data shows that the proportion of cryptocurrency traders aged 25–34 has risen from 26 percent to 30 percent. Another key insight from the Cryptocurrency Awareness and Perception Index Tracking Survey is the frequency with which traders monitor their accounts. One in four cryptocurrency traders check their accounts at least once a day, with an equal proportion having made their first transaction within the past six months.
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