Paribu, in partnership with FutureBright Group, has released the 2025 Cryptocurrency Awareness and Perception Survey. The study reveals that one in three people in Türkiye now trades cryptocurrencies.
As Türkiye’s most comprehensive study on the subject, the survey was carried out in collaboration with FutureBright Group between July 1 and September 12, 2025, through face-to-face interviews in 12 cities representative of Türkiye.
Crypto becomes mainstream
For the third consecutive year, cryptocurrency awareness was measured at 99 percent, confirming that awareness has reached a saturation point in Türkiye. Awareness stood at 16% in 2020, 70% in 2021, and 77% in 2022, while since 2023 it has remained unchanged at 99%.
The 2025 results also reveal that the share of people conducting cryptocurrency transactions has continued to rise since 2020. The share of crypto traders rose from 27% in 2024 to 31% in 2025, meaning one in three people now trades, and notably, one in five started within the past six months.
Crypto overtakes traditional investments in Türkiye
Crypto is increasingly seen as a long-term investment. Three out of four traders say they use it mainly for this purpose, and among those familiar with cryptocurrency, the share linking it to long-term investment has climbed from 57% to 62%.
The report finds that one in three investors now chooses cryptocurrency, placing it ahead of the Turkish lira, real estate, stocks, and private pensions. Gold, however, remains dominant, with nine in ten still seeing it as the safest investment.
Confidence in the future of cryptocurrencies is growing
With Bitcoin and Ethereum reaching record highs in 2025, three in five traders cited high return potential as their main motivation. Meanwhile, the share of people who believe crypto use will grow jumped to 54%, up from 27% in 2022. However, those investing just because it’s a ‘trend’ fell from 45% in 2024 to 37% in 2025.
These shifts point to a move away from seeing crypto as a passing fad toward more deliberate, future-focused choices.
Local platforms are the first choice for those who care
The 2025 survey shows that 77% of participants find trading with cryptocurrencies easy. When it comes to expectations from platforms, ‘security’ ranks at the top. Half of respondents expect personalized advantages from their platforms.
Among those who care whether a platform is local or foreign, seven in ten prefer Türkiye-based platforms.
Artificial intelligence makes its mark in crypto research
The findings indicate that 58% of traders rely on social media for information about cryptocurrencies. The role of crypto asset service providers as information sources continues to grow, but this year, artificial intelligence was included as an option for the first time, and made a strong debut. Three out of ten respondents reported using AI for their cryptocurrency research.
Certain terms remain little known: web3, staking, and tokenization
Blockchain awareness in 2025 stood at 27%, unchanged from last year. Among those familiar with the concept, the share who know that cryptocurrencies run on blockchain rose from 67% in 2024 to 73% in 2025, showing a stronger link between the two in people’s minds.
Still, certain terms remain little known: staking, web3, and especially tokenization. Only 8% of participants recognized tokenization, while just 12% said they were familiar with staking.
Adoption increases regardless of education level
The 2025 survey also provides a demographic breakdown of cryptocurrency activity. Among the 25–34 age group, the proportion of those engaging in crypto transactions rose from 29% to 34%. The average age of traders was measured at 34.2 years.
Trading activity rose across all education levels. Growth was especially strong in the C2 socioeconomic group, defined as lower-middle income and education households, where participation jumped from 18% to 30%.
Click here to access the full report.
