{"id":11326,"date":"2023-03-20T16:52:40","date_gmt":"2023-03-20T13:52:40","guid":{"rendered":"https:\/\/www.paribu.com\/blog\/?p=11326"},"modified":"2025-07-11T11:13:20","modified_gmt":"2025-07-11T08:13:20","slug":"salesforce-markalarin-nft-sadakat-programi-olusturmasi-icin-platform-baslatiyor","status":"publish","type":"post","link":"https:\/\/www.paribu.com\/blog\/haberler\/salesforce-markalarin-nft-sadakat-programi-olusturmasi-icin-platform-baslatiyor\/","title":{"rendered":"Salesforce, markalar\u0131n NFT sadakat program\u0131 olu\u015fturmas\u0131 i\u00e7in platform ba\u015flat\u0131yor"},"content":{"rendered":"<p>BloombergHT&rsquo;de yay&#305;nlanan 30 Dakika program&#305;na konuk olan Paribu Ara&#351;t&#305;rma ve Raporlama Birimi Semih Sercan Erkul, <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: Kripto para nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">kripto para<\/span> sekt&ouml;r&uuml;nde ya&#351;anan geli&#351;meleri anlatt&#305;.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2p5puE0laEE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>G&uuml;n&uuml;n &ouml;ne &ccedil;&#305;kan ba&#351;l&#305;klar&#305; &#351;&ouml;yle:<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Salesforce, markalar&#305;n <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: NFT (Non-Fungible Token) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">NFT<\/span> sadakat program&#305; olu&#351;turmas&#305; i&ccedil;in platform ba&#351;lat&#305;yor <\/strong><\/h3>\n<p style=\"font-weight: 400;\">M&uuml;&#351;teri ili&#351;kileri y&ouml;netimi yaz&#305;l&#305;m&#305; firmas&#305; Salesforce, m&uuml;&#351;terilerinin <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: Token nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">token<\/span> tabanl&#305; sadakat programlar&#305; olu&#351;turmalar&#305;na yard&#305;mc&#305; olmak i&ccedil;in NFT y&ouml;netim platformu Salesforce Web3&rsquo;&uuml; ba&#351;latt&#305;.<\/p>\n<p style=\"font-weight: 400;\">NFT&rsquo;lerin birer sahiplik oldu&#287;u alg&#305;s&#305;n&#305; &ouml;ne &ccedil;&#305;karan bu program ile i&#351;letmeler, NFT bas&#305;p satabilecek ve <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: Blokzincir (blockchain) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">blokzincir<\/span> &uuml;zerinde takip edebilecek. Uygulama blokzinciri ba&#287;&#305;ms&#305;z olsa da &ccedil;o&#287;u m&uuml;&#351;terinin <a href=\"https:\/\/www.paribu.com\/markets\/eth_tl\"><span class=\" cmtt_Kripto Para\" title=\"Paribu S&ouml;zl&uuml;k: Ethereum (ETH) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Ethereum<\/span><\/a> veya <a href=\"https:\/\/www.paribu.com\/markets\/matic_tl\"><span class=\" cmtt_Kripto Para\" title=\"Paribu S&ouml;zl&uuml;k: Polygon (POL) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Polygon<\/span><\/a>&rsquo;u tercih etti&#287;i, bununla birlikte i&#351; birli&#287;i yapan markalar&#305;n genellikle a&#287; &uuml;zerindeki <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: &#304;&#351;lem (transaction) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">i&#351;lem<\/span> &uuml;cretlerini de t&uuml;keticiler yerine &ouml;demeyi se&ccedil;tikleri aktar&#305;lan bilgiler aras&#305;nda yer al&#305;yor.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Shapella y&uuml;kseltmesi 12 Nisan&rsquo;da Ethereum ana a&#287;&#305;nda yay&#305;nlan&#305;yor <\/strong><\/h3>\n<p style=\"font-weight: 400;\">Ethereum&rsquo;un, stake edilen ETH&rsquo;lerin &ccedil;ekilmesini sa&#287;layan Shanghai g&uuml;ncellemesi; i&#351;lem &uuml;cretlerinde iyile&#351;tirmeyi hedefleyen &uuml;&ccedil; ek g&uuml;ncellemeyi kapsayan Capella ile birle&#351;tirildi.&nbsp; Art&#305;k Shapella olarak adland&#305;r&#305;lan ve uzun zamand&#305;r beklenen bu y&uuml;kseltmenin 12 Nisan&rsquo;da ana a&#287;da yay&#305;nlanmas&#305; planlan&#305;yor.<\/p>\n<h3 style=\"font-weight: 400;\"><strong><span class=\" cmtt_Kripto Para\" title=\"Paribu S&ouml;zl&uuml;k: Arbitrum (ARB) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Arbitrum<\/span> Token, <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: Airdrop nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">airdrop<\/span>&rsquo;u duyurdu<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Pop&uuml;ler Ethereum &ouml;l&ccedil;eklendirme &ccedil;&ouml;z&uuml;m&uuml; <a href=\"https:\/\/www.paribu.com\/markets\/arb_tl\">Arbitrum<\/a>, <a href=\"https:\/\/www.paribu.com\/markets\/op_tl\">Optimism<\/a> gibi di&#287;er katman-2 projelerine kat&#305;larak yerel token&rsquo;&#305;n&#305; yak&#305;nda piyasaya s&uuml;rece&#287;ini duyurdu. Bu zamana kadar Arbitrum&rsquo;u kullananlar aras&#305;nda belli kriterleri sa&#287;layanlara da&#287;&#305;t&#305;lmas&#305; planlanan ARB airdrop&rsquo;unun tarihi de 23 Mart olarak belirlendi.<\/p>\n<p><span style=\"font-weight: 400;\">ARB, Arbitrum&rsquo;da ger&ccedil;ekle&#351;tirilmek istenen de&#287;i&#351;ikliklerin oylanmas&#305; ve &ouml;nermelere olanak tan&#305;nmas&#305;n&#305; sa&#287;layacak. Bireysel kullan&#305;c&#305; adresleri t&uuml;m token arz&#305;n&#305;n y&uuml;zde 11,6&rsquo;s&#305;na sahip olurken y&uuml;zde 1,1&rsquo;i de Arbitrum &uuml;zerine in&#351;a edilen di&#287;er projelere gidecek. &#350;imdiye dek Offchain Labs&rsquo;in &uuml;stlendi&#287;i &ouml;l&ccedil;eklendirme teknolojisinde de&#287;i&#351;iklik veya ayarlamalar da toplulu&#287;a devredilerek <span class=\"\" title=\"Paribu S&ouml;zl&uuml;k: Merkezi Olmayan Otonom Organizasyon (DAO) nedir?\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">DAO<\/span>&rsquo;nun oylamalar&#305;yla e&#351; zamanl&#305; &#351;ekilde g&uuml;ncellemeler ger&ccedil;ekle&#351;tirilecek<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BloombergHT&rsquo;de yay&#305;nlanan 30 Dakika program&#305;na konuk olan Paribu Ara&#351;t&#305;rma ve Raporlama Birimi Semih Sercan Erkul, kripto para sekt&ouml;r&uuml;nde ya&#351;anan geli&#351;meleri anlatt&#305;.<\/p>\n","protected":false},"author":1,"featured_media":11327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-11326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/posts\/11326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/comments?post=11326"}],"version-history":[{"count":0,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/posts\/11326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/media\/11327"}],"wp:attachment":[{"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/media?parent=11326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/categories?post=11326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paribu.com\/blog\/wp-json\/wp\/v2\/tags?post=11326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}